Market Research for the IT and Telecommunications Industries

Since its formation in 1986, RONIN has specialized in conducting research for its high-tech clients. With a consulting and research staff experienced in the sector, RONIN delivers the highest quality research and insightful, actionable analysis and recommendations. Important elements of this capability include:

  • Industry knowledge
    RONIN's consultants have come from high-tech companies and, their experience is fundamental to the implementation of research projects. Beginning with questionnaire design, the senior managers work with the client to understand the business use of the results. When presentations and reports are delivered, they contain analysis that is tied to the business objectives, with pragmatic and useful recommendations.

  • Technology expertise
    RONIN has a broad range of technology expertise, including servers of all types, storage systems, printers, middleware, applications software, operating systems, all aspects of e-business; and the array of communications technologies.

  • Global focus
    Our high-tech clients operate globally and require rapid response to research topics across a range of countries. We built our business around this type of request and can handle both qualitative and quantitative around the world.

  • Target respondents and their various decision-making models
    There are a wide variety of individuals who are involved in making technology decisions, and they operate in a wide variety of decision-making models, ranging from highly centralized to decentralized approaches. We take all of these factors into account when we develop the screening criteria for a research study to ensure that we are capturing the range of decision-makers in a company.

 

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