Marketplace Insight

Market research is a tool to provide the data from which insight can be derived. While it is essential that the market research processes be of the highest quality and integrity, they must focus on providing what management needs to make business decisions. Just as people differentiate between pure and applied research, we focus on applied market research.

Many market research firms stop short of this, relying on their clients to determine what should be asked of whom and delivering back either data or analyzed data rather than taking it to the next step.


We believe that a market research firm has the obligation to go further and have staffed our company with senior consultants who can add the insight at various stages in the overall project:

  • At the beginning, in determining what information about the marketplace is needed; RONIN works with Market Research management and their users to determine this using two proprietary methodologies – Issues Prioritization Methodology and Questionnaire Design Methodology.
  • When the data has been collected, in undertaking the appropriate type of analysis of the data collected – the type of business decisions which will be made will determine the analytical method that is most appropriate.
  • When the data has been collected and analyzed, it becomes information, and this needs to be interpreted to derive the insight – RONIN's proprietary methodologies and the experience of its professional staff in the Technology sector allow this to be achieved. The methodologies include Interactive Data Analysis and Strategic Implications workshops.

 

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