Pharmaceutical and Health Care Industry

Studies have included research of physicians (both general practitioners and specialists), nurses, practice managers, pharmacists, and patients.

Most of the projects are international in scope, with broad country coverage. Data collection methods include telephone, web, fax, and mail. Frequently these studies include recruiting the target respondent by phone to participate in a web survey. This approach ensures that the proper respondent is participating in the study, while providing this individual with a respondent-friendly method for supplying information. Privacy and confidentiality is assured with our web studies through the use of individually assigned passwords sent directly to the respondent's email address when the telephone screening is completed.

Supplementing or replacing the need for phone recruitment is our panel of physicians and specialists in Europe and North America who are pre-screened and willing to assist in telephone and web-based market research studies.

Our centralized project management and willingness to oversee all aspects of a study – even mailings, if they are needed – greatly simplifies the exercise for our clients, allowing all to concentrate on the analysis and results, not the administrative tasks required to achieve them.

Our clients include the leading names in the pharmaceutical and healthcare sectors, as well as specialist consulting and research firms.

Some recent health care engagements include:

  • A global panel of general practitioners recruited and maintained by telephone and administered each quarter by web surveys.
  • A telephone-based study of physicians, pharmacists and consumers to track brand awareness and equity.
  • A diary replacement system using email-prompted web surveys to collect case study data.
  • A global study (40,000 interviews) combining telephone, web and mail surveys of male health, leading to a follow-up study for those with a specific health issue.
  • A physician tracking study which monitors reported illness and symptoms in major cities and regions.

 

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