The Company

Who were the RONIN?

The original RONIN were samurai warriors who left the control of the Japanese warlords to make their way in an unprotected world. Survival depended on independent thinking and an ability to adapt rapidly to new creative ideas. They were recognized for their discipline, strength, integrity, innovation and the flawless execution of their plans.


RONIN Corporation was established in 1986 in Princeton, NJ to bring the attributes of the ronin to a professional services group focused on the high technology industries and dedicated to helping its clients grow through sound marketplace insight.

RONIN's roots in marketing consulting position it uniquely as a market research supplier that understands how to apply research data. With an emphasis on marketplace insight, our practice goes well beyond providing data or even information. It addresses the issues of what the data means for our clients and how it can be used. It forms the basis for management decisions and actions to address the major business issues of that business unit or corporation. Insight cannot be developed by a research firm that does not have the basic understanding of the industries in which it is working, the competitive environment and the technical aspects of the products and services being developed and sold.

To support its full service business and a range of clients who may not need full service but do require high quality, cost effective data collection across countries, RONIN has an extensive multi-country data collection facility.

Each of RONIN's offices in Princeton NJ and London, England provides full service market research. Our Global Data Collection Center for multilingual telephone and web-based research is located in London.

RONIN's Integrated Operating Groups
Consulting – Develops strategies and tactics, primarily for marketing, and sales and adds insight to market research projects.
Research – Provides insight based on primary and secondary research in global markets.
Data Collection – Provides telephone and web-based interviewing across 44 countries in 22 languages.
Implementation – Creates and executes global marketing programs.

Management Group
At least one member of RONIN's Management Team is actively involved in every RONIN engagement.

Harry F. Bunn
President and Chief Executive Officer
Lois B. Hilimire
Executive Vice President and Chief Operating Officer
Volker Balk
General Manager, London

Advisory Board
RONIN is guided by an Advisory Board of experienced business professionals with broad and varied business backgrounds. These professionals complement and balance RONIN's corporate profile. The five-member board is comprised of all original members: proof of RONIN's stability and strength.

Financial
Development:
Dean P. Phypers; Senior Vice President (retired), IBM Corporation, Chief Financial Officer.
Strategic
Development:
Kathryn Rudie Harrigan; Henry R. Kravis, Professor of Business Leadership, Columbia University Graduate School of Business; Research Fellow at the Center for Telecommunications and Information Studies.
Marketing
Development:
Joseph H. Allen, Group President (retired), McGraw-Hill Inc; Senior Vice President, United Technologies.
General
Development:
Robert W. Lear, Chairman of the Board (retired), F&M
Schaefer Corporation; Executive-in-Residence, Columbia
University Graduate School of Business.
Business
Development:
Harry F. Bunn, President and Chief Executive Officer of
RONIN Corporation.

 

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