Full-service Technology Research
The full-service research business is focused on the IT and Telecommunications sectors and encompasses all technology areas and methodologies. We do not believe in “black box” approaches, but tailor the methodology and statistical techniques to the specific requirements of the client. We excel in qualitative, quantitative and advanced modeling.
Areas of Expertise
To meet the needs of our high-tech clients, our team is conversant in all aspects of computer hardware, software, services as well as issues of the Telecommunications industry. Some recent projects have involved:
- Market assessment for Unified Communications and IP-based telephony
- Product/Service bundles concept testing with Business Partners
- Marketplace requirements for records management
- Security services market assessment
- Analysis of buyer requirements for appliances and SaaS products
- Value testing for a training curriculum for data center products
- Segmentation of risk management attributes
- Monitoring of trends in server usage and decision-making
- Message testing for a range of middleware products
- Naming for a new computing concept
- Demand assessment and willingness-to-pay analysis for SIP applications
- Buyer behavior analysis for hardware, software and services
- Customer Satisfaction in 60 countries across a range of IT products and services