IT Decision-Maker Panel—Key Highlights
Nearly all of the B2B IT decision-maker panels in use today were recruited from consumer panels and these panels rely on consumers’ self-reported job titles and decision-making responsibility. Studies have shown that these panels are subject to bias and fraud, producing findings that can be quite different from those achieved by traditional phone interviewing.
The RONIN IT Decision-Maker Panel consists of over 500,000 IT decision makers who have been carefully screened and recruited by telephone and from D&B sample, not from mailing lists or other unrepresentative sources. Panelists are used for all categories of IT hardware, software, services and communications decisions in:
- 10 countries
- All sizes of enterprises
- All industries
- IT and Line-of-Business
Our “Plan B” approach is used to recruit additional panelists by phone to fill quotas in Web studies. Because of our integrated software, CATI-recruit-to-Web approach, and integrated operation, this process is straight forward and both cost and time-effective. Further, with 35% of IT decision makers changing jobs each year, RONIN’s IT panel is continually maintained and refreshed by telephone – no other B2B panels are minimally maintained.
Seven ways that the RONIN IT Decision-Maker Panel is different
- Largest IT Panel worldwide with 500,000 members
- Based on D&B sample, representative of the D&B universe and containing DUNS number and demographic data at a global, country and site level
- Recruited by experienced telephone interviewers using time-tested screening techniques-most other B2B panels are recruited arbitrarily at Web sites
- Can be “topped-up” by phone if quotas are not met – most other B2B panels do not have access to a facility like RONIN’s Call Center
- Global representation – most other B2B panels are heavily US focused
- Nearly every panelist has undertaken at least one RONIN interview before joining the Panel – other B2B panels recruit from Web sites and panelists may never complete an interview
- Supported by a strong panel management process – few B2B panels have monetary incentive systems in place, particularly on a global scale
Click here to about its IT Decision-Maker Panel.