Case Study
Android App Research
Project
Background
This study took place over 7 European countries, conducted by native-speakers of each language.
Research
Objectives
It was a qualitative CATI study, targeting Android app developers, device manufacturers and product managers.
Challenges faced
& Actions taken
As an over-researched target group, Facebook advertising was used to recruit for a 30-minute CATI call, where there was a complex screening criteria to meet.
