Case Study

Android App Research

Project
Background

This study took place over 7 European countries, conducted by native-speakers of each language.

Research
Objectives

It was a qualitative CATI study, targeting Android app developers, device manufacturers and product managers.

Challenges faced
& Actions taken

As an over-researched target group, Facebook advertising was used to recruit for a 30-minute CATI call, where there was a complex screening criteria to meet.