Case Study
Corporate Banking Customer Satisfaction
Project
Background
A study commissioned by one of the world's largest banks.
This is an annual programme to give continuous feedback and track changes in customer opinion.
Research
Objectives
The target audience was the most senior relationship managers, plus two further grades of client, to give a comprehensive overview of satisfaction levels.
A red flag procedure highlights potential issues to the client immediately.
Challenges faced
& Actions taken
RONIN International provided executive level interviewing, plus semi-structured interviewing techniques for the larger organisations.
Online calendar appointment confirmations were used to increase response levels.
