Case Study
IT Image & Awareness Programme
Project
Background
Commissioned by a leading IT hardware manufacturer.
The topic was to gauge the competitive marketplace of IT providers to allow VOC benchmarks to be measured and tracked.
Research
Objectives
To achieve monthly set targets by country.
To maintain a comparative balance with the sister VOC study at 66% Customer and 33% Competitor.
Challenges faced
& Actions taken
Constant phone-to-web top up to boost available cases and convert non responders.
Sample was drawn from set SICs and industry verticals, so tight universes were involved.
