Case Study

Manufacturing Competitor Analysis


Commissioned by a global blue-chip Motor Graders manufacturer.

Hard quotas of number of completes per brand/model combinations needed to supply a full picture.


Target respondents are Motor Grader purchasing decision-makers.

The aim was to determine the Motor Graders manufacturers' competitor landscape.

The client provided a target sample list, which was supplemented by extensive desk research by RONIN to achieve target quotas.

Challenges faced
& Actions taken

Open End responses fully QC (quality control) checked and translated into client’s platform by our internal Survey Compliance team, using a new dynamic entry system developed and tested by our in-house teams.

Detailed internal reviews ensuring all aspects of questionnaire design matched the research objectives and identified key issues.