Case Study
Media Professionals
Project
Background
For this research project, RONIN recruited and engaged 3000 media professionals, including journalists, editorial staff, and business decision-makers from 21 countries, for a 15-minute online study. The goal was to gather valuable insights from diverse participants associated with outlets with a readership of over 10,000. This aimed to gain a comprehensive understanding of the media landscape globally.
Research
Objectives
Our objective was to recruit 3000 media professionals from 21 countries for an online study. Participants included journalists, editorial staff, and business decision-makers from outlets with a readership exceeding 10,000. We aimed for a balanced representation of varying readership sizes and included both permanent and freelance media professionals.
Challenges faced
& Actions taken
RONIN ensured GDPR compliance and followed best practices while implementing language-specific quality control measures for 10% of recruits across 21 countries. Effective management of multiple recruitment approaches and resource allocation, considering local holidays and festivals, ensured project execution, productivity, and meeting deadlines.
