Case Study

Project
Background

Commissioned by a global pharmaceutical firm.

Required complex routing to show the appropriate pipeline and inline drugs available in the different markets

The project is programmed and hosted by RONIN.

Research
Objectives

To understand Neurologists’ attitudes and usage of new drug therapies for the treatment of Multiple Sclerosis.

Interviews to be conducted 3 times per year, with minimal overlap between waves.

Challenges faced
& Actions taken

Managing sub-quotas (e.g. minimum proportion of KOL data in some markets, private vs public, practice type, prescription value)

Developing customised functionalities in the survey to match client’s expectations on how to collect data