Conducting market research with specialist, hard-to-reach audiences can be challenging. 

When engaging with senior stakeholders, online access panels are unlikely to deliver the views of stakeholders you need to achieve your market research and insight objectives. You need to identify and recruit your participants using other methods.

This guide provides you with a detailed breakdown of the methods available so that you can select the most effective way to reach the right audience for your research.

If you would like to draw from our considerable experience of working with hard-to-reach audiences on a global scale, download this essential guide today.

What’s included in this guide:

  • Understand the different approaches and when they are most effective
  • Know the right questions to ask when developing your research brief
  • Learn the benefits of using digital recruitment methods
  • Explore an award-winning case study involving hard-to-reach participants

Download the Guide


RONIN International is a leading market research agency with 25 years' experience in delivering complex multi-country projects.

Our survey research regularly covers hard-to-reach business and healthcare professionals as well as niche groups such as tech, finance, academic and opinion leaders.

We provide consultative services from questionnaire design to data delivery and analysis, with in-house specialists covering over 50 languages for global research requirements.

What we offer:

  • Unrivalled experience of large-scale phone & online international projects (Europe, North America, APAC)
  • Dedicated project management
  • Qualitative research services
  • Consultancy services to develop complex and compliant multi methodology programmes
  • Innovative digital recruitment solutions
  • Operating to the highest quality standards


Awards & accreditations

  • EphMRA Associate Member
  • IA
  • IQCS
  • MRS
  • MRS_Evidence
  • ISO 20252

Or Contact Us On 0207 091 1418