Social Media Solutions

‘Hard to Reach’ participants have always been a challenge when recruiting for survey research, either by phone or via standard online panels.

Whether looking for specialist global opinion leaders, company Secretaries, niche consumer groups or hobbyists, RONIN have successfully supplemented traditional contact lists by conducting study specific recruitment through social networking platforms.

Screening and qualification information can be validated via email, SMS or by phone to interested individuals and quality checking is conducted on all completed interviews.

For maximum response, an innovative approach can be undertaken integrating phone, online panels and social media, providing recruitment for challenging groups and across all main markets in Europe and North America. As a supplement to traditional sample lists and desk research, potential participants can be identified and selected using a range of available search options on, for example, LinkedIn, Facebook, Instagram, Twitter and from a selection of other desk researched sources, such as forums and blogs. This means respondents are identified based on both socio-demographic criteria as well as attitudes and behaviours, and are reached in their preferred environments. Example case studies where social solutions have been used can be found here.

This mixed-method approach allows for a more accurate segmentation as well as a much wider and deeper reach - mirroring the complexity of our reality and overcoming the challenges that the progressive fragmentation of audiences and customers poses to researchers.

RONIN can tailor invitations to local market language using our in house translation team and will integrate survey questionnaires to allow responses across phone, online and digital platforms. Social media recruitment can be used for quantitative projects or for qualitative recruitment to depth interviews or focus groups.

Contact our expert team using the form below to discuss how an integrated solution could achieve your market research survey goals.