Agriculture
Overview
Agriculture
This study explored farm owners’ and managers’ views on key agricultural issues and their perceptions of a global crop solutions provider to guide strategic and stakeholder decisions.
This quantitative study was conducted across four key markets to gather insights on reputation, brand, sustainability, engagement, and emerging trends.
Target Participants
Experts shaping food and agriculture policy including:
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NGOs and Think Tanks
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Academic Professors
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Government officials
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Investors
Results
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0
Total Participants
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0
Countries
Challenges
Reaching a highly diverse audience, including growers, rural communities, NGOs, government bodies, and investors was a key challenge. Each group required a nuanced approach to ensure relevance, accessibility, and meaningful engagement.
Our Approach
We implemented tailored recruitment and outreach strategies to connect with each audience segment effectively:
- Leveraged targeted social media and online platforms to broaden reach.
- Utilized our RONIN Edge database to engage previous qualified respondents.
- Conducted CATI (Computer-Assisted Telephone Interviews) to include harder-to-reach participants.