Consulting Services Buyer Insights
Overview
Consulting Services Buyer Insights
The research aimed to identify current and future business priorities, key challenges, and areas of opportunity for consulting providers across diverse markets.
Study Scope
The research spanned 12 key Asia-Pacific markets, including:
China/Hong Kong, Japan, South Korea, Taiwan, Singapore, Indonesia, Malaysia, Philippines, Thailand, Vietnam, Australia, and New Zealand.
Target Participants
C-suite Executives and Primary Buyers of Consulting Services
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30%
1–5k Employees
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30%
with 5–10k Employees
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40%
10k+ Employees
Challenges
Targeting Senior Executives
• Reaching senior buyers with strict disqualification criteria (around consulting service usage and provider selection) added complexity.
• Verifying that all participants had real decision-making authority over consulting firm selection.
Quota Balancing
• Managing quotas across diverse markets, industries, and seniority levels required precision to secure a representative sample.
Our Approach
RONIN employed its proven expertise in engaging niche senior audiences:
• Personalized one-to-one outreach for authentic and high-level engagement.
• Verified digital advertising, with manual screening to guarantee qualified respondents.
• Accessed a trusted network of senior executives from our previous research.
Results
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0
30-minute Interviews
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0
Countries
Details
The results delivered a clear understanding of decision drivers, including:
- Firm reputation and credibility.
- Consulting expertise and specialization.
- Alignment with client strategic priorities.
- Identified opportunity areas where consulting firms can provide the most value, particularly in addressing pressing challenges and enabling growth.
Conclusion
This study provided consulting firms with high-value insights into how senior buyers choose their partners and where they seek the greatest support. The findings highlight both immediate needs and long-term opportunities for consulting services in highly competitive markets.