Qualitative Study

Future Tech Leaders

Global Tech Leaders: The Expert View

Fujitsu

Global Tech Outlook

A collaboration with Fujitsu, a prominent global information and communication technology (ICT) corporation based in Japan.

We connected with leading VPs, top academics, and global futurists in a qualitative study to map the future of technology worldwide. This research delivered foresight on how key trends will reshape 6 major industries, giving clients a clear, expert-backed strategy for navigating the coming technological landscape. 

  • 11 Markets Covered
  • 60 Minutes In-depth Interviews
  • 20 Total in-depth interviews completes

Objectives

The primary goal of this global qualitative study was to secure and synthesize the insights of leading experts to understand the future of technology.

We focused on three key areas:

  1. Global Tech Trends
  2. Sector Impact: Pinpointing how these technological shifts will reshape critical industries.
  3. Strategic Action: Uncovering the key challenges and opportunities that will define success for businesses and governments in the years ahead.


Methodology

This project was a deep-dive qualitative study consisting of 20 in-depth interviews, each lasting 60 minutes. To ensure the client received maximum value from every conversation, we provided full transcripts for all non-English interviews and audio files for all sessions.

Sample & Coverage

  • Academics

    Experts from Top 20 global universities for AI.

  • Futurists

    Recognized Tech Futurists.

  • Public Sector

    Tech Advancement Leaders.

  • Business Professionals

    Executive Tech Drivers.

Challenges

  • Inability to target specific cities from our existing participant database necessitated extensive cold outreach.
  • Quota Complexity: Difficult coordination due to balancing diverse expert groups across multiple industries and geographic/nationality constraints, leading to frequent quota imbalances.


Our Approach

Securing time with global tech drivers and high-level academics required a proactive strategy that went beyond standard databases:

  • Executive Outreach: Because the study required very specific geographic and expertise profiles, we moved beyond our existing database. We utilized a combination of verified digital platforms and our own senior executive network to secure interest from these "hard-to-reach" thought leaders.
  • Balanced Quota Management: Coordinating diverse expert groups across multiple industries and nationalities created significant complexity. We solved this by splitting the workload between specialized recruitment teams, ensuring that any quota imbalances were corrected quickly through focused, regional targeting.
  • Global Team Synergy: By utilizing a multi-team delivery strategy, we were able to navigate the various time zones and professional schedules of global futurists and public sector leaders, delivering a consistent and high-quality participant pool for the client.

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