This quantitative study explored the use of diagnostic instruments, reagents, consumables, and related services in partnership with a leading global biotech company.

Challenges

•    Reaching and engaging senior decision-makers across diverse healthcare sectors and markets, where varying titles, responsibilities, and limited availability made targeting complex.
•    Adapting to different healthcare systems and market structures while maintaining balanced representation across public, private, and independent sectors.
•    Managing language and cultural differences, requiring localized and culturally sensitive communication strategies.

Our Approach

•    To effectively engage each audience segment, we implemented a mix of tailored recruitment and outreach strategies. This included leveraging targeted social media and online platforms to broaden reach, and utilizing the RONIN Edge database to connect with qualified, consented participants from previous studies.