Objectives

This qualitative study aims to understand how cobots are being adopted today, how they are perceived by decision-makers, and where the next significant opportunities lie. 

The study covered North America, EMEA, APAC, and LATAM, giving us a global perspective.

The Challenge

•    Cobotics is still an emerging field, posing challenges in finding the right experts 
•    Decision-makers are hard to identify. Many job titles don’t explicitly mention cobotics, even though the individual has responsibility in the space.
•    The distinction between robotics and cobotics matters. Not everyone who works in robotics has experience with cobots, and we needed participants who could speak with authority about both.
•    Expertise had to be validated. Our respondents weren’t just aware of cobotics, they also had to meet strict criteria, demonstrate advanced knowledge, and have already applied cobots in their own work environments.

Our Approach

At RONIN, we specialize in reaching niche, high-level audiences that traditional recruitment methods can’t always access. 

A combined approach was implemented to ensure we connected with the right people:
•    One-to-one outreach to engage professionals personally and directly.
•    Targeted digital advertising, supported by manual verification, to ensure every respondent was qualified.
•    Our participant network, built from years of previous studies, providing trusted, reliable experts.
•    Localized languages to enhance clarity and capture regional nuances in participant responses. This improved engagement and ensured that regional insights were captured accurately and in context.

The Value Delivered

This study highlighted the strategic role cobots will play in the future of manufacturing. The findings gave our client actionable insights into how and where to position cobotics solutions for maximum impact, backed by direct input from senior decision-makers actively shaping the field.