Reaching Trade Paint Purchasers Across European Markets
RONIN delivered a mixed-methodology study among trade paint purchasers across 18 European markets. Designed to engage a hard-to-reach, non-desk-based audience, the project combined online and phone fieldwork to maximise participation and improve response across multiple countries.
- 1,600 interviews
- 18 European markets
- 18-minute Survey
Methodology
Customer sample lists were provided for trade paint purchasers. Respondents were first contacted by email and invited to complete the survey online. Non-responders were then followed up by phone, helping increase completion among a busy and difficult-to-reach audience. The survey was accessible by phone, desktop, tablet, and mobile.
Challenge
Trade paint purchasers are a hard-to-reach audience because they are typically not desk-based during the working day. This made a single-method approach less effective and required a more flexible fieldwork model.
How RONIN approached it
RONIN used a mixed online and phone methodology to improve response rates across markets. In addition to fieldwork delivery, RONIN also managed open-ended translation, coding, and data delivery.
Results
The study delivered a structured multi-market dataset from a hard-to-reach trade audience across Europe.
Need international B2B market research expertise?
Talk to RONIN about your next multi-market study.
Get in touch