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Audiences of real people

Hard-to-reach B2B audiences

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Unlock insights with RONIN: Your B2B market research partner

RONIN specialises in bridging the gap between your market research projects and the right B2B and hard-to-reach audiences. Our expertise extends across a diverse range, from farmers to media professionals, portfolio managers to policy influencers, and opinion formers. We tailor our approach to your needs, whether you're seeking qualitative insights through in-depth interviews or focus groups, or quantitative data through telephone or online surveys. Explore the extensive audiences we've successfully engaged with, ensuring precise and actionable market research results. RONIN collaborates with you to guarantee the perfect audience match for your research requirements.

Targeted Expertise for Global Impact


RONIN understands that the heart of B2B market research success lies in identifying the right audience. Our comprehensive reach spans sectors that are notoriously difficult to access, encompassing tech developers, portfolio managers, farmers, politicians, and more. We have the resources, know-how, and technological prowess to deliver research solutions on regional, national, and global scales. The individuals who make up your audience are not just statistics, but real people in intricate sectors. This insight lies at the heart of RONIN's success, enabling us to secure access to the audiences that others struggle to reach.

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Explore our audiences

Real people means real data

B2B

Our ability to connect you with the right B2B audience is built into everything we do. We understand the complexities and diversity of B2B global market research.

Audiences within B2B include:

Technology, Automotive, Developers, Agriculture, Land & Farming,  SME's, Construction, Industrial, Retail, Trades People & Self Employed,  ESG

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Investors & Finance

RONIN has decades of experience streamlining your access to the precise Investors and Finance audience needed, you can our trust ability to connect you with these hard-to-reach sectors.

Audiences within Investors & Finance include:

Fund Managers, Portfolio Managers, IFA's, Wealth Managers Business Investors, Institutional Investors, Finance Decision Makers

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Leaders & Experts

At RONIN, engaging with B2B leaders and experts is a strategic process using the best methodology whether through in-depth interviews, surveys, or focused discussions.

Audiences within Leaders & Experts include:

C-suite & Non-Exec, Opinion Formers, Media Influencers, Academics & Education, Business Leaders

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Healthcare & Life Sciences

In regulated industries where confidentiality is paramount, engaging with Life Sciences & Healthcare audiences can be a challenge. Our long held experience allows us to connect you with ease.

Audiences within Healthcare & Life Sciences:

Healthcare Professionals, Life Sciences, Pharma & Biotech, Pharmacy Opticians

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Social & Consumer

From RDD CATI to focused consumer projects, we've successfully undertaken numerous projects within the general public, spanning Europe, North America, and beyond we connect you to real people.

Audiences within Social & Consumer include: 

General public, Social research, Hobbyists, Households & Homeowners  

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Media & Advertising

Marketing, advertising and brand specialists, offer insights into consumer behaviour and branding strategies. Rely on our established connections and methods, including in-depth interviews and surveys, to capture their perspectives effectively.

Audiences within Media & Advertising include:

Journalists, Marketing, Advertising & Agencies, Brands, Publishing, News agencies, Podcasts & Entertainment, Apps & Gaming  

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Who is the right audience for your research?

At RONIN, we understand that in B2B market research, success hinges on pinpointing the right audience. The people who make up your audience are real people within sectors that are notoriously challenging to penetrate, and are precisely who we gain access to. Our experience spans Tech developers, Portfolio managers, Farmers, Politicians, and beyond.

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Learn more about our work: USA refugees study

As a requirement of the USA resettlement program for refugees, the study aimed to gain feedback on the lives of the refugees before they entered the USA, the initial experience of the resettlement program and their lives now, in the USA. RONIN’s dedicated recruitment and training team advertised in targeted magazines, websites and university departments, as well as reached out to communities to gain male and female interviewers for each of the 17 languages.
USA resettlement program annual study