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B2B market research services for complex audiences

Reach the professionals, decision- makers and specialists your research depends on. 

RONIN provides B2B market research services for projects involving specialist, senior and hard-to-reach audiences. We support research agencies, consultancies and global brands with participant recruitment, B2B data collection and international fieldwork across qualitative and quantitative methodologies. 

Our solutions include Digital Recruitment, CATI – Phone Research, Qualitative & Quantitative Research, Moderation & Depth Interviews, Mixed Methodologies and RONIN Edge – Expert Network. 

Built for the audiences that are hardest to reach

The hardest part of B2B market research is often not selecting the methodology. It is finding people with the right knowledge, responsibilities and experience to answer the research question. 

Standard B2B research panels may provide access to broad professional audiences, but they do not always offer the precision required for senior decision-makers, technical specialists, niche roles or tightly defined markets. 

RONIN combines targeted recruitment, audience intelligence, human validation, trained interviewers and international project delivery to reach respondents beyond standard sources. 

As a specialist B2B market research company, we help clients determine who should take part, how they should be recruited and which methodology will produce the most reliable evidence.

Validated expert access for complex B2B research

RONIN Edge – Expert Network

RONIN Edge – Expert Network helps research teams identify, validate and engage specialist professionals, senior decision-makers and hard-to-reach industry experts. 

The expert network combines AI-enabled audience discovery with RONIN’s specialist B2B recruitment experience and human validation. 

Rather than relying only on job titles or generic profile data, our teams assess whether potential participants have the relevant experience, decision-making responsibility and market knowledge required by the study. 

RONIN Edge can support expert interviews, B2B audience research, customer research, brand research, quantitative surveys and international fieldwork. 

RONIN Edge – Expert Network

Why research teams work with RONIN

  • Specialist audience access 

We reach senior, technical and niche professional audiences that standard recruitment channels may not cover. 

  • Human-led validation 

Technology supports audience discovery, but experienced teams assess each participant’s relevance and suitability. 

  • Flexible methodology 

Research designs are adapted to the audience, objectives, markets and evidence required. 

  • International fieldwork 

Recruitment, interviewing and data collection can be coordinated across markets, languages and time zones. 

  • Quality-focused delivery 

Participant screening, respondent checks and fieldwork controls are integrated throughout the project. 

Research methods

We work closely with you to understand your unique research objectives and tailor our methodologies accordingly. With our in-depth understanding of the B2B landscape, we can ensure the right methodologies to deliver high quality data you can rely on.

Digital Recruitment

Targeted participant recruitment for professional, niche and senior audiences. 

Our Digital Recruitment service uses professional sourcing, digital outreach, screening and validation to recruit participants according to role, seniority, sector, market and decision-making responsibility. 

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Telephone (CATI)

Structured phone research delivered by trained interviewers. 

CATI – Phone Research combines computer-assisted telephone interviewing with real-time data capture. It is particularly effective when specialist audiences require a more direct and credible approach. 

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Qual & Quant

The right methodology for the research question. 

Our Qualitative & Quantitative Research services help clients measure patterns at scale, explore complex motivations and collect reliable evidence from relevant professional audiences. 

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RONIN Edge

Our exclusive expert network 400K strong and growing, we’ll first reach out to our executive network to find the profiles that match your criteria.

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Moderation & Depth interviews

Detailed insight through informed conversation. 

Our Moderation & Depth Interviews allow experts, customers and decision-makers to explain their experiences, priorities and professional decisions in depth. 

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Mixed Methodology

Connected evidence from more than one research method. 

Mixed Methodologies combine qualitative research, quantitative surveys, CATI, online fieldwork and targeted recruitment to validate findings and provide a fuller view. 

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Ready to reach the right people?

Whether you require a single research method or a complex international program, RONIN can help you define the audience, select the methodology and deliver reliable fieldwork.

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