Corporate transformation

Objectives

• Understand how senior buyers evaluate transformation consultancy services
• Explore priorities across digital, business, sustainability, and workplace transformation
• Gather insight from decision-makers in large global organisations
• Compare perspectives across sectors, functions, and international markets

Methodology

This was an international qualitative study using fully moderated 40-minute phone depth interviews. Respondents were recruited through targeted digital outreach based on sector, company size, and job title. All participants were screened and verified by phone, with confidentiality agreements in place prior to participation.

Challenge

The study required access to a highly senior and commercially specific audience: decision-makers in large organisations who had recently bought transformation consultancy services and were involved in selecting firms. Managing this level of targeting across sectors, markets, and functional roles required careful recruitment, screening, and appointment setting.

How RONIN approached it

RONIN used targeted digital recruitment to identify relevant participants by sector, company size, and seniority, followed by phone screening and verification to confirm eligibility. The study also applied strict respondent criteria around buying history, consultancy spend, and decision-making involvement, ensuring that all interviews were conducted with commercially relevant participants.

Results

The study provided the client with international insight into how large organisations assess and buy transformation consultancy services across multiple sectors and functions. By gathering perspectives directly from senior buyers, RONIN helped create a structured view of priorities, expectations, and decision-making patterns in a high-value consultancy market.