Dairy farmer in the USA
Farm owners and managers with target quota by number of dairy cows from 40 to 2000. Location targeting in Wisconsin, New York state, Pennsylvania, Minnesota & Michigan. All targeted sample by RONIN by location and size of farm. 20 minute interview.
- 5 States covered
- 250 Total interviews
- 20 min Interview length
The study targeted dairy farm owners and managers, with quotas defined by herd size and geographic location to ensure a representative sample.
The objective of this study was to understand future plans for herd health protection among dairy farmers, generating actionable insights to support one of the global leaders in animal health products.
This study employed a quantitative approach, using semi-structured interviews that combined structured data collection with open-ended questions to capture deeper insights. Each interview lasted 20 minutes, and responses were analyzed and summarized by RONIN research analysts.
A total of 250 interviews were conducted across five U.S. states — Wisconsin, New York, Pennsylvania, Minnesota, and Michigan — with 50 interviews per state.
Sampling was fully managed by RONIN, applying strict quotas across farm sizes:
- 20–99 cows (100 interviews)
- 100–499 cows (100 interviews)
- 500+ cows (50 interviews)
All participants were sourced based on both herd size and location criteria, ensuring precise audience targeting.
The questionnaire was developed and hosted by RONIN in a semi-structured format with open-ended questions to capture deeper insights.
The study required highly specific quotas based on herd size, which demanded detailed desk research and precise targeting. Additionally, dairy farm owners and managers are a busy and hard-to-reach audience, often only available early in the morning or in the evening.
RONIN ensured consistent data quality through experienced interviewers trained in open-ended probing and flexible fieldwork management.
Upon completion, RONIN delivered a fully processed dataset, including SPSS data files and coded open-ended responses, ready for analysis and reporting.