overview
Fast Food Outlets Tracking Study
In a partnership with global delivery giant Just Eat, this study aimed to understand customer satisfaction and expectation of local store delivery services.
- 500 interviews per month, 12 months per year
- 10 Markets Covered
Overview
RONIN delivers an ongoing global tracking study among fast food outlet managers, helping our client stay ahead in a rapidly evolving delivery landscape. Spanning 10+ international markets and generating 500+ interviews every month, the study provides a continuous, real-time view of how delivery providers are performing, enabling the client to respond to change as it happens, not after the fact.
Objectives
- Track delivery provider performance and perception over time
- Compare pricing, service levels, and satisfaction
- Understand switching behavior and future partnership intent
- Capture differences across independent, franchise, and chain outlets
Methodology
RONIN conducted this study with a flexible, multi-methodology quantitative approach, designed to maximize engagement.
- CATI (Computer-Assisted Telephone Interviewing) as the primary method
- Respondents declining phone participation were recruited into an online self-completion survey.
- Survey length optimized for completion:
11 minutes (phone) 8 minutes (online) - With ~500 interviews conducted monthly and a quarterly recontact strategy, the study delivers both scale and longitudinal consistency.
Sample & Coverage
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Independent Outlets
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Franchise Operators
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Large Chains
Results and Value Delivered
RONIN delivered a high-resolution comparison of service performance, pricing structures, and future partnership trends. Spanning a diverse mix of independent, franchise, and chain outlets.
This study went beyond tracking, it provides ongoing strategic visibility in a fast-moving category.
By building a consistent, high-frequency dataset, RONIN enabled the client to:
- Continuously monitor delivery provider performance across markets
- Identify early signals of change and emerging risks
- Benchmark partners with clarity and consistency
- Make faster, more confident commercial decisions