Global Tech Leaders: The Expert View
Fujitsu
Global Tech Outlook
In partnership with Fujitsu, a prominent global information and communication technology (ICT) corporation based in Japan.
We connected with leading VPs, top academics, and global futurists in a qualitative study to map the future of technology worldwide. This research delivered foresight on how key trends will reshape 6 major industries, giving clients a clear, expert-backed strategy for navigating the coming technological landscape.
- 11 Markets Covered
- 60 Minutes In-depth Interviews
- 20 Total in-depth interviews completes
The primary goal of this global qualitative study was to secure and synthesize the insights of leading experts to understand the future of technology.
We focused on three key areas:
- Global Tech Trends
- Sector Impact: Pinpointing how these technological shifts will reshape critical industries.
- Strategic Action: Uncovering the key challenges and opportunities that will define success for businesses and governments in the years ahead.
Target Participants
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Academics
Experts from Top 20 global universities for AI.
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Futurists
Recognized Tech Futurists.
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Public Sector
Tech Advancement Leaders.
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Business Professionals
Executive Tech Drivers.
Challenges
- Inability to target specific cities from our existing participant database necessitated extensive cold outreach.
- Quota Complexity: Difficult coordination due to balancing diverse expert groups across multiple industries and geographic/nationality constraints, leading to frequent quota imbalances.
Our Approach
RONIN used a targeted, high-touch, multi-team strategy for project delivery:
Targeted Recruitment: Engagement secured via verified digital platforms and our trusted senior executive network.
Efficient Coordination: Challenges in quota management were resolved by splitting the targeting between recruitment teams for focused, efficient delivery.
Deliverables: Provided full transcripts for all non-English interviews and audio files for client-led English interviews.