Gaming - Development & publishing
Gaming - Development & publishing
550 quant interviews of 15 minutes with gaming developers and publishers. 17 markets with 15-90 interviews per market. All sample targeting, programming and host by RONIN. Local language questionnaire translation for 12 local languages. 55 qual interviews across the same regions, were recruited and conducted by phone. All translated and coded material delivered by RONIN with summary reporting of qualitative interviews.
- 17 markets across 3 regions
- 550 quant and 55 qual interviews via phone of 40 minutes
- multiple methodologies uses across phone, online and targeted digital recruitment
Quant study:
| USA | 70 |
| Canada | 30 |
| Brazil | 20 |
| UK | 30 |
| Germany | 20 |
| France | 20 |
| Israel | 25 |
| Finland | 15 |
| Sweden | 15 |
| China | 90 |
| India | 30 |
| Vietnam | 30 |
| Japan | 30 |
| South Korea | 30 |
| Russia | 20 |
| Belarus | 15 |
| Poland | 15 |
| Total | 505 |
Qual study:
| USA | 10 |
| UK | 8 |
| Germany | 7 |
| India | 5 |
| China | 10 |
| South East APAC | 10 |
| Russia/ Belarus | 5 |
| Total | 55 |
15-minute online interview with publishers and gaming developers.
550 quant interviews of 15 minutes with gaming developers and publishers.
17 markets with 15-90 interviews per market. All sample targeting, programming and host by RONIN
Local language questionnaire translation for 12 local languages. 55 Qual interviews across the same
regions, recruited and conducted by phone. All translated and coded material delivered by RONIN
with summary reporting of qualitative interviews.