Gastric Cancer Programme

Objectives

• Explore management approaches and therapy preferences for gastric cancer treatment
• Gather insight from oncologists and gastroenterologists across international markets
• Capture patient-record data across different lines of therapy
• Maintain consistency across multiple waves while controlling repeat participation

Methodology

This was a multi-wave online study conducted with oncologists and gastroenterologists. Each interview took approximately 20 minutes to complete, with respondents required to submit a minimum of three patient records and up to a maximum of 12. Additional quotas were applied based on the line of therapy each patient was currently receiving.

Challenge

The study required careful management of both respondent participation and patient-record quotas across waves. No more than 30% of respondents from the previous wave could participate again, while quotas also had to be maintained by line of therapy. The short fieldwork timeline added further pressure on recruitment and completion.

How RONIN approached it

RONIN conducted pre-tests ahead of launch to gather feedback on the survey experience and optimise usability before fieldwork began. Phone recruitment was then used to maximise response rates within the limited fieldwork window. To support operational accuracy, RONIN’s script automatically managed incentive payments according to the number of patient charts submitted by each respondent.

Results

The programme provided the client with structured international insight into gastric cancer management and therapy preferences across multiple waves. By combining specialist healthcare recruitment, patient-record quotas, and automated incentive handling, RONIN delivered a consistent framework for capturing detailed clinical feedback over time.