Understanding Global Consultancy Brand Performance
Overview
Global Consultancy Brand Study
A top four global consultancy, in partnership with Ipsos, commissioned RONIN to deliver a large-scale brand and demand study. RONIN delivered a large-scale international brand study for a leading global management consultancy, providing a clear view of how its brand is perceived across markets, audiences, and competitive sets.
- 34 Markets Covered
- 3000 Total Interviews
- 25 Minute interviews
Target Participants
All specialising in finance, tax and audit
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C Level Executives
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Non-Executives & Specialists
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Corporates with 1000+ employees
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500+ million revenue corporates
This study was conducted among senior business decision-makers, the study captures how consultancies are evaluated, from awareness and consideration through to differentiation and preference, in a highly competitive, reputation-driven category.
Research Objectives
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Assess brand perception within a highly sophisticated consultancy user base
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Benchmark against leading global competitors
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Identify priority service areas over the next three-year planning period
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Understand evolving client expectations at the most senior levels
Methodology
A globally coordinated quantitative approach combining:
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80% CATI (telephone interviews)
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20% digitally recruited online surveys
Fieldwork was executed simultaneously across 33 markets, ensuring cross-market comparability.
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Precision targeting of senior decision-makers in large global organizations
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Integration of data enrichment platforms to validate organizational structures and contact accuracy
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End-to-end delivery including sampling, scripting, translation, and localization
Results & Value Delivered
RONIN delivered a clear view of the competitive landscape and how consultancy brands are perceived across markets.
The study highlights the attributes driving awareness, differentiation and trust, as well as where perception gaps exist across audiences and regions. These insights support a more focused approach to positioning, helping ensure the brand is aligned with what matters most to decision-makers and better placed to compete in a crowded, high-value category.