Global Consultancy Brand Study
Overview
Global Consultancy Brand Study
A top four global consultancy, in partnership with Ipsos, commissioned RONIN to deliver a large-scale brand and demand study. The programme explored competitive positioning and future service needs among senior corporate decision-makers worldwide.
- 34 Markets Covered
- 3000 Total Interviews
- 25 Minute interviews
Target Participants
All specialising in finance, tax and audit
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C Level Executives
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Non-Executives & Specialists
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Corporates with 1000+ employees
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500+ million revenue corporates
Research Objectives
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Assess brand perception within a highly sophisticated consultancy user base
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Benchmark against leading global competitors
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Identify priority service areas over the next three-year planning period
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Understand evolving client expectations at the most senior levels
Methodology
A globally coordinated quantitative approach combining:
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80% CATI (telephone interviews)
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20% digitally recruited online surveys
Fieldwork was executed simultaneously across 33 markets, ensuring robust cross-market comparability.
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Precision targeting of senior decision-makers in large global organizations
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Integration of data enrichment platforms to validate organizational structures and contact accuracy
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End-to-end delivery including sampling, scripting, translation, and localization
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Central governance to ensure consistency and quality across all markets
Value Delivered
Delivered a globally consistent, high-quality dataset enabling competitive benchmarking and a clear, forward-looking view of client demand, supporting more confident strategic decision-making at the highest levels.