Hobbyists - Drummers
A brand and new product evaluation amongst amateur drummers, professional drummers and drumming teachers. Also equipment distributors and retailers. Recruit to an online interview where visual stimuli of new products were assessed. United States, France, UK, Germany & China. Non-rejectors of brands and purchasers of specific equipment. Recruitment via forums, social networks, community boards and screening from phone to online.
- 500 interviews
- 5 market study
- Targeted digital screening and recruitment
| Country | Music instrument shops | Drum teachers | Drummers - Amateur/ Semi/ Professional | Distributors | Total |
| UK | 25 | 15 | 75 | 10 | 714 |
| US | 25 | 15 | 75 | 10 | 1077 |
| DE | 25 | 15 | 75 | 10 | 515 |
| FR | 25 | 15 | 75 | 10 | 420 |
20-minute online interview. programme and host with data delivery by RONIN
Translations into local langauge for all questionnaires
All sampling and recruitment by RONIN
Use of digital and phone recruitment to an online questionnaire.
All incentives administered by RONIN