overview
Measuring Brand Awareness and Loyalty in Industrial Markets
A leading German, family-owned polymer manufacturer for sectors ranging from automotive to medical, and industrial; partnered with RONIN to assess brand awareness, usage, and loyalty among construction and manufacturing decision-makers. The study focused on how brands are selected and specified in real project environments.
- 1,900 Interviews
- 25 Markets across EU, NA, AS, and ME
Sample & Coverage
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OEMs and Manufacturers
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Builders and Installers
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Distributors and Retailers
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Architects and Planners
Industrial Brand Loyalty & Awareness
RONIN delivered a large-scale global brand equity study for a leading polymer manufacturer, helping them understand how their brand performs across complex and highly competitive industrial markets.
With 1,900 interviews conducted across 25 markets, the study provides a robust, multi-dimensional view of how stakeholders perceive, evaluate, and select between brands in technical B2B environments.
Objectives
- Measure brand awareness and familiarity across markets
- Understand loyalty, consideration, and switching behaviour
- Evaluate brand associations and positioning
- Assess perceived quality and value drivers
Methodology
A multi-mode quantitative approach was designed to reach specialist B2B audiences at scale:
- Combination of CATI and online interviews
- Sample sourced via Hoover’s database and tailored desk research
- Digital screening to validate respondent role and decision-making authority
This approach ensures high-quality, reliable data from verified industry professionals across global markets.
Sectors Covered
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Construction and building technology
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Industrial Solutions
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Furniture and Materials
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Water and Infrastructure Systems
Results and Value Delivered
RONIN's insights transformed the complex, fragmented market into a clear and structured view of brand performance.
Our insights supported our client in understanding how their brand is positioned across sectors and regions.
- Identify strengths and gaps in perception versus competitors
- Pinpoint the drivers of loyalty in technical B2B environments
- Align brand strategy with real decision-maker priorities.
By combining scale, precision targeting, and consistent methodology, RONIN delivers insight and a practical foundation for strengthening brand equity across global markets.