Investors & brand tracking study

Objectives

• Measure perceptions of funds in the asset management and ETF space
• Gather insight from institutional investors, asset managers, and wealth managers
• Track brand performance across multiple international markets
• Build a comparable view of investor and adviser sentiment across regions

Methodology

This study was conducted as a 15-minute online interview across 14 markets and 6 regions. RONIN used specialist finance audience recruitment, supported by desk research and access to screened and verified professionals within the RONIN Edge community. Additional custom recruitment could also be delivered through specialist financial databases and directories to ensure broad and relevant market coverage.

Challenge

The study required access to a specialist financial audience spanning institutional investors, wealth managers, and advisers across multiple markets. Ensuring representation across relevant organisations and respondent types required highly targeted recruitment and careful audience verification.

How RONIN approached it

RONIN used desk research, specialist databases, and its existing finance audience network to identify and engage relevant participants. Recruitment was supported by screened and verified professionals from the RONIN Edge community, alongside the ability to source respondents through platforms such as Ipreo, Capital IQ, D&B, and other directories where needed.

Results

The study provided the client with a structured international view of how funds are perceived across the asset management and ETF space. By combining specialist finance recruitment with multi-market online interviewing, RONIN delivered a reliable evidence base for tracking brand performance among key investor and adviser audiences.

Challenge

The study required access to a specialist financial audience spanning institutional investors, wealth managers, and advisers across multiple markets. Ensuring representation across relevant organisations and respondent types required highly targeted recruitment and careful audience verification.

How RONIN approached it

RONIN used desk research, specialist databases, and its existing finance audience network to identify and engage relevant participants. Recruitment was supported by screened and verified professionals from the RONIN Edge community, alongside the ability to source respondents through platforms such as Ipreo, Capital IQ, D&B, and other directories where needed.

Results

The study provided the client with a structured international view of how funds are perceived across the asset management and ETF space. By combining specialist finance recruitment with multi-market online interviewing, RONIN delivered a reliable evidence base for tracking brand performance among key investor and adviser audiences.