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RONIN International strengthens APAC presence with appointment of Tavis Urquhart as Sales Director

RONIN International has appointed Tavis Urquhart as Sales Director for APAC, reinforcing the company’s commitment to growth across Asia-Pacific. Based in Australia from late July, Tavis will support stronger local client engagement across the region, connecting RONIN’s global research expertise with established APAC fieldwork capabilities and in-market delivery knowledge.

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Tavis has over six years of experience at RONIN, specializing in market research data collection. He has a proven ability to engage hard-to-reach professional audiences in both qualitative and quantitative studies.

He has worked with senior B2B audiences, including opinion leaders, C-suite executives, investment professionals, and key decision-makers across various sectors. In his new role, he will expand RONIN’s commercial presence in APAC, strengthen client relationships, and provide the local expertise needed for complex, multi-country studies.

Earlier at RONIN, Tavis was instrumental in launching CATI centers in Lancaster, UK, and Hamburg, Germany. This operational experience provides him with a solid understanding of fieldwork delivery, interviewer operations, and international research infrastructure, supporting his new regional responsibilities.

Tavis will collaborate with Bethany Cheng and the RONIN Research Hong Kong team to connect RONIN’s regional delivery capabilities with enhanced commercial engagement across APAC. This approach will benefit clients seeking research partners who offer global reach, regional expertise, local market knowledge, and effective recruitment strategies.

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APAC is an important region for RONIN, and Tavis’s appointment gives us the right combination of commercial focus, operational understanding, and regional commitment. He knows our business, he understands the complexity of international fieldwork, and he will help us build deeper, more effective relationships with clients across the region

Simon Glanville Managing Director, RONIN International
This appointment demonstrates RONIN’s ongoing investment in APAC and commitment to delivering high-quality research in complex international markets. Strengthening its regional commercial presence allows RONIN to better align global expertise with the local knowledge and capabilities needed for successful studies across Asia-Pacific.
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“I’m excited to take on this role at a time when clients are increasingly looking for research partners who can combine global reach with genuine local understanding. APAC is a complex and diverse region, and success depends on knowing how to reach the right people in the right markets, in the right way.”

Tavis Urquhart Sales Director, APAC