RONIN Hosts MRS B2B Network Event – 'Transitioning from Consumer Research to B2B'

RONIN is delighted to host the Market Research Society (MRS) B2B Network’s “Transitioning from Consumer Research to B2B” event on Thursday, 9 October 2025, at our London office. This event marks a unique opportunity to bring industry professionals together who are reshaping their approach to insight and engagement for the B2B space.

Shaping the Future of B2B Research

Designed for practitioners ready to evolve, the half-day conference will showcase expert-led discussions, best practice sharing and networking that goes beyond the ordinary. Those attending will learn directly from sector leaders about shifting methodologies, driving deeper engagement and making the leap from individual consumer-focused research to business audience insights.

Event Programme and Speakers

Confirmed speakers include:

• Rachael Fraser, Leadership Coach, Harvest Moonrise (Chair & opening remarks)

• Neil Cantle, Sales VP, EMEA, Market Expertise — B2B vs. B2C: A Researcher’s Journey

• Keith Crane CMRS, 2CV — From Shopper Journeys to Buying Committees

• Tracey Croft, Senior Research Director, B2B International — From Consumers to Stakeholders

The event also features a networking lunch and closing drinks providing a chance to build genuine connections and share ideas with peers across the industry.

RONIN’s Commitment to the B2B Research Community

RONIN is committed to supporting the MRS B2B Network in championing best practice, strengthening community and advancing the future of research. We look forward to welcoming delegates and collaborating on new approaches for B2B excellence!

Event Details and Registration

Date: Thursday 9 October 2025
Time: 12:00–17:00
Location: RONIN International, 4th Floor, Harling House, 47–51 Great Suffolk Street, London SE1 0BS

Free to members of the MRS B2B Network