Agriculture Market Research | Ronin

Automotive Market Research

From global manufacturers to last-mile logistics providers, the automotive industry is accelerating. Sustainability goals, EV adoption, complex procurement processes, and shifting supply chain dynamics all demand sharper insight.

Delivering insights for automotive manufacturers, fleet operators, and commercial vehicle sectors

Whether you’re a carmaker navigating Tier 1 and Tier 2 supplier relationships, or a fleet manager planning the transition to electric vehicles, the need for accurate, timely research has never been greater. Find out more

Our Automotive Industry Experience

At RONIN, we’ve delivered hundreds of automotive market research projects, globally and locally, for over 25 years. We understand the nuanced needs of a sector where buying cycles are long, decision makers are dispersed, and audiences are often hard to reach. From strategic reputation studies to usage and attitude research, we connect you to the people who drive purchasing and policy in the automotive space.

Whether you're studying EV implementation, fleet structure, workshop operations, or sustainability planning, we tailor our approach to get the data you need.

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Sub-sectors we support

Automotive OEMs & Tier 1 / Tier 2 Suppliers
Vehicle Leasing & Rental Providers
Commercial Vehicle Operators & Logistics Firms
Fuel & Lubricant Suppliers
Government Transport Bodies & Policy Stakeholders
Dealership Networks
Fleet Management & Procurement Companies

Our Recruitment Expertise

Reaching the Right People: be it vehicle buyers, fleet managers or commercial operators

RONIN’s specialist recruitment is what sets us apart. We reach niche decision makers at scale and globally. From Heads of Fleet in logistics firms to Dealer Principals, every participant is screened, validated and qualified. We offer both digital and CATI-based methodologies, designed for time-poor, mobile audiences who can’t always respond to email.

Through RONIN Edge, our proprietary participant platform, we have access to over 20,000 profiled B2B automotive decision makers across the UK, US and Europe.

Need help accessing hard-to-reach automotive audiences? Explore our methods or speak to our team.

Explore our methods

Audiences we recruit:

Fleet Managers (across commercial, SMB and public sectors)
Procurement Directors & Transport Finance Leads
Sustainability Directors & Fleet Electrification Leads
Dealer Principals & Workshop Managers
Heads of Innovation, Product & Aftermarket at OEMs
Fuel Card Decision Makers
Mechanics, Technicians & Garage Owners
Commercial & Heavy Goods Vehicle Buyers
Logistics & Transport Directors
Government Transport Advisors & Policy Makers

Who We Work With

Connecting you to automotive decision makers and fleet professionals

Our work spans every link in the automotive value chain—from stakeholder research for global manufacturers to fuel usage studies for fleet owners. We’ve supported top consultancies and agencies on multi-country projects across Europe, North America and Asia.

Case Study