Consumer Market Research & Customer Insights | Ronin
Customer & Consumer Market Research
We support global customer and consumer research for both B2C and B2B audiences, helping brands uncover what drives satisfaction, loyalty, product choices and buying decisions.
From shifting consumer behaviours to evolving brand expectations, RONIN helps you stay close to the people who matter most: your customers.
Consumer insights and customer research that power better decisions
Whether you’re testing a new product, mapping the customer journey, or tracking consumer sentiment across markets, we deliver high-quality, data-driven insights to inform smarter strategy. Our expertise spans from FMCG and financial services to tech, e-commerce, and wellness; and we understand how to approach complex audiences with care, rigour and precision. Find out moreRecruiting skilled trades and construction professionals
Our Customer & Consumer Industry Experience
At RONIN, we help clients make confident decisions by delivering data that reflects the real-world experience of their consumers and customers, supporting research across areas such as usage and attitude studies, customer experience (CX) and satisfaction (CSAT) tracking, brand awareness, equity and perception, product and concept testing, pricing sensitivity and purchase intent, trend forecasting and segmentation, and journey mapping across both digital and physical touchpoints.
We support research in areas like
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Usage & Attitude Studies
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Customer Experience (CX) & Satisfaction (CSAT) Tracking
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Brand Awareness, Equity & Perception
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Product & Concept Testing
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Pricing Sensitivity & Purchase Intent
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Trend Forecasting & Segmentation
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Journey Mapping across digital and physical touchpoints
Our Recruitment Expertise
Reaching real consumers, and making sure they’re the right consumers, is where RONIN excels.
We recruit both broad and niche audiences, from everyday shoppers to specialist users, hobbyists, and B2B customer stakeholders. We also understand that customer research often reflects directly on your brand, which is why our approach is professional, respectful and compliance-led.
Our multilingual recruitment team supports research in over 50 languages across global markets. We use a mix of online and phone-based approaches, tailoring methodology to the target group and ensuring every participant is screened, validated and ready to engage.
We also support mixed-method studies, including online surveys, CATI, and in-depth interviews—ensuring you get both the scale and the nuance your study demands.
Explore our methods or contact us to learn more.
Audiences we recruit:
- General Consumers & Households
- Brand Loyalists & Category Switchers
- Early Adopters & Trendsetters
- B2B Decision Makers (e.g., Tech Buyers, Procurement Leads, Finance Officers)
- Customer List Contacts (with GDPR-compliant protocols)
- Diary Study Participants, CX Respondents, Loyalty Scheme Members
- Enthusiast Audiences (Gamers, Crafters, Fitness Fans, Gardeners, etc.)
Who We Work With
Connecting you to your brand’s most important customers & consumers
Case Study
Customer Market Research
Explore our drummers hobbyist case study to see how we brought niche consumer insights to life.
